What Can 1-800-Pet-Meds Teach Us About Email Marketing?

Customized marketing messages necessary to break through cluttered inboxes.

It’s not very often that I admire an Email marketing campaign, or even read them for that matter, but that’s not the case this morning with 1-800-Pet-Meds. Today when I received their Email newsletter I couldn’t help but be impressed by how well they used what they know about me and what I love, Greyhounds, to personalize their newsletter just for me.

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Big Changes in WordPress 3.5 Coming Dec. 5th

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It’s only been a few months since the last major upgrade and now we’re just a few short weeks until the next major release of WordPress, version 3.5. If you are a plugin or theme developer you should be testing your products now rather than after the release. Like most major releases of WordPress, this one is packed with hundreds of smaller updates and several big changes that may effect you so at least take a few minutes to review the list of major changes here. (Also, look for the bonus link at the bottom of this post.)

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Four Content Tips For Website Publishers

Ideas For Website Content

While it’s not exactly a new concept, the idea that “Content is King” is firmly entrenched in the online marketing world and the most best sites in our field have been generating traffic and making money from their content for quite a while now. One thing for sure, timely, quality, original content that people are actually interested is never going to be easy. Especially since what generates the most public interest is always evolving. Here are four short tips for improving on your website’s content.

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Update Catalyst Theme Framework for WordPress Advisable

Catalyst theme framework for WordPress update

How to update? Very simple. Log into your WordPress dashboard and click the link to update in the yellow banner across the top of your admin pages. Follow the instructions and all will be fine. Of course, don’t be that guy who lost everything because 99.99% of the time all goes well so this time he didn’t backup… backup your website before updating. There are plenty of free plugins to help with this. My current favorite free update plugin is BackUpWordPress. If you don’t see a link to update in your dashboard, you can manually check for updates by clicking the “Check Now” button in the lower left of the page at Catalyst > Core Options > Info.

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Catalyst Users: Add QR Code to Posts

Have you ever wanted to add a QR Code (Quick Response Code) to each of your posts so your readers could easily send your post to their cell phone to read later? Ok, so now that you know it can be done you want it, right? Using the Catalyst framework for WordPress makes it even easier…

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WordPress Security Tip: Do This Now! – Part 2

This is one of the easiest and most effect ways to defeat those who would attempt to hack your WordPress. As I’ve been paying close attention to brute force attempts to hack my own site lately, one thing I’ve noticed is that every single attempt to break in was by guessing the password to an account named admin.

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WordPress Security Tip: Do this now!

WordPress Security Tip

The wp-config.php file contains all of your WordPress configuration information and settings. If hackers gain access to this file it could be game over for your site. They would then be able to easily inject malware into your site and blog pages, or even delete all of your blog content.

Few people are aware of a feature of WordPress that allows you to move the wp-config.php file one level above the WordPress root. On most Linux servers, wp-config.php is located in:
~/home/user/public_html/wp-config.php. To secure it, FTP into your server and move wp-config.php above the public_html directory so that it is located in:
~/home/user/wp-config.php

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Google Plans SEO Over-Optimization Penalty

Google recently announced plans to incorporate a penalty on sites that are “over optimized” in an effort to weed out sites that are poor on content and clearly only reached the top of the results because of SEO optimization. Could this hurt your site? Will there be unintended consequences or can Google easily detect these SEO “abusers” and finally weed them out of the top results?

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Latest WP Release Contains Very Important Update

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Aside from the usual security and bug fixes that accompany any maintenance release of WordPress, there’s a fix for one small, but very important issue. Currently within the bulk editing tools on the Users Dashboard page you can select yourself and set yourself as a subscriber (or technically any other role). This could result in you, as an admin, locking yourself out of your own site.

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