Western Marketer in Korea

An interesting mix of respecting the traditional while spotting and acting on the evolving social environment sums up marketing in Korea in the 21st century.

How to use Instagram for your Restaurant (Part 1)

So how should you use Instagram? First of all, think of Instagram as another search engine. People love to search for restaurants on Instagram, especially when in an unfamiliar location, because they know they will most likely be able to see pictures of your location and food.

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On The Horizon: Instagram for early 2022

Here’s a quick hit of things to pay attention to for Instagram creators in the first few months of 2022. Trend Report Earlier this month Instagram dropped the first ever Trend Report. In it they detail upcoming trends for 2022 with a heavy focus on Gen-z. Includes topics such as Music, Fashion, Food, Wellness and…

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