Using Social Proof: Get More Subscribers, Convert More Sales

Adding social proof to your landing pages, squeeze pages, opt-in widgets and sales messages of all types is a powerful tool toward increasing your conversions.

The Summary

What is social proof? Wikipedia: “A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”

Example

What is social proof - example

Types of Social Proof

Showing subscriber numbers
Testimonials from influential users
Featuring number of users
Showcasing awards, press mentions and industry recognition
Including reviews

Do’s

Personalize with photos
Feature recognizable and relatable proof

Don’ts

Use negative social proof
Use underwhelming numbers

The Full Article

How to use social proof to get more email subscribers and convert them into customers

P.S. – Can’t Miss Comment

Wording is important with social proof and easy to get wrong

Better Graphs and Charts for Formidable Pro with WP Charts

This form is simply seven star ratings fields over the top of the radar chart with no data added using CSS.

Not long ago I was adding charts for a client’s reports using Formidable Pro’s built in graphs and discovered they were, well, a little lacking. While I appreciate Formidable Pro’s giving us easy access to a few Google Charts, to access all the power and options provided by Google you have to work directly with […]

Read more...

Dynamic Maps from Formidable Pro Form Entries

Dynamic Maps in WordPress

Considering how much searching I did and the troubles I ran into with the solutions I found, I thought it would be good to create a post to explain what I did recently to get a dynamic map working based on information entered into Formidable Pro forms. As mentioned I am using the Formidable Pro […]

Read more...

Breaking into WordPress from the outside

image of shady character trying to break into a safe

Have you ever needed to access information within your WordPress database from a page that exists outside of WordPress? It might seem unlikely you would ever see this scenario at first glance, but I will give you a real world scenario below where we needed to do just that as well as provide the solution. […]

Read more...

Prevent WordPress Login Brute Force Attacks in 2 Steps

Following directions from your ISP

WordPress Login – Brute Force Attack Recently, there was a highly-distributed WordPress attack that affected sites worldwide. These attacks seem to be happening more often and not just to major websites. For some time now I’ve using security solutions that can automatically add IP addresses to a blacklist when they exceed a certain number of […]

Read more...