Using Social Proof: Get More Subscribers, Convert More Sales

Adding social proof to your landing pages, squeeze pages, opt-in widgets and sales messages of all types is a powerful tool toward increasing your conversions.

The Summary

What is social proof? Wikipedia: “A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”


What is social proof - example

Types of Social Proof

Showing subscriber numbers
Testimonials from influential users
Featuring number of users
Showcasing awards, press mentions and industry recognition
Including reviews


Personalize with photos
Feature recognizable and relatable proof


Use negative social proof
Use underwhelming numbers

The Full Article

How to use social proof to get more email subscribers and convert them into customers

P.S. – Can’t Miss Comment

Wording is important with social proof and easy to get wrong

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